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boom! Logo


New York, NY

boom! designs, develops, and sources fragrance, bath and body products sold to specialty retailers and department stores under private label and license agreements. boom! provides the beauty and personal care industry with a one source solution for product ideation, marketing, formulation, testing, packaging, manufacturing and distribution services.

Eureka sold its equity interest in Boom in a May 2007 recapitalization led by Brantley Partners.