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Eureka Equity Partners Announces Investment in Advertiser Perceptions



Eureka Equity Partners (“Eureka”) today announced its investment in New York based Advertiser Perceptions.

Founded in 2002, Advertiser Perceptions (“Advertiser Perceptions” or the “Company”) is the leading provider of research-based strategic market intelligence and analysis to the media, advertising and ad tech industry, helping some of the largest and most innovative global media and ad tech companies in the world strengthen their brands, improve product offerings and increase revenue.

“We are thrilled to bring Eureka Equity Partners in to help fast-track our new phase of growth. Their experience investing in business information services companies and supporting growth acceleration, both organically and through acquisition, will be highly valuable as we continue to develop new ways to enhance our customers’ experience,” said Randy Cohen, Co-Founder and CEO of Advertiser Perceptions.

Ken Pearl, Executive Chairman and Co-Founder, adds, “Eureka Equity Partners recognizes Advertiser Perceptions’ potential to significantly expand our business through their investment. This is a logical and enabling next step in our growth as a company that will further enhance the valuable and necessary services we deliver to our current and future clients.”

Chris Hanssens, Managing Partner of Eureka who joined the Board of Advertiser Perceptions, said, “We are excited to partner with Randy, Ken and the incredible team at Advertiser Perceptions. They’ve built a highly differentiated offering, which has driven strong client relationships, excellent renewal rates and an impressive long-term growth trajectory. We look forward to working with the Advertiser Perceptions team to support the Company’s continued success.”  “Advertiser Perceptions provides mission-critical intelligence to its customers, and we look forward to working with them to continue to scale and build their unique platform,” added Lisa Millhauser, a Principal with Eureka who also joined the Company’s Board.

Abacus Finance Group, LLC provided senior debt facilities to support the transaction, and JEGI CLARITY provided investment banking advisory services to Advertiser Perceptions to facilitate the transaction.

For more information about Advertiser Perceptions, visit:

About Eureka Equity Partners
Eureka Equity Partners is a private equity firm targeting niche market leaders with up to $100 million in revenue across industry segments in which Eureka brings significant experience and operating resources, including business services, health care services, specialty industrials and consumer. Eureka focuses on partnering with proven managers to drive the growth of promising companies into outstanding enterprises. Eureka leads buyouts that bring significant ownership to the operators driving the success of the business. With this core principle that aligns the interests of our operators and our investors, Eureka is also experienced and comfortable effecting minority recapitalizations with flexible investment structures designed to uniquely meet the needs of the company, its management team and other shareholders. More information about Eureka Equity Partners can be found at

Eureka Equity Partners, L.P. is a Pennsylvania-based investment adviser registered with the Securities and Exchange Commission under the Investment Advisers Act of 1940. Registration as an investment adviser does not imply a certain level of skill or training. The Funds managed by Eureka are unregistered, privately offered funds and are comprised only of private equity investments. Eureka does not solicit or make its services available to the public or other advisory clients. This press release is intended solely to provide information regarding Eureka’s potential capabilities for prospective portfolio companies, and is not an offer to sell to any person, or a solicitation from any person of an offer to buy, any securities. This is not considered an advertisement, testimonial or endorsement of the advisory services of Eureka Equity Partners nor an offer to provide new advisory services.